The Consumer Business Unit is responsible for the activities towards the Residential Market, related to the Marketing and Sales of Telecommunication products (Internet, TV, Mobile, Devices, Fiber,.), but also the activities as Media platform (Pickx) and as a digital service provider with an ecosystem of app-based services.
Advanced Analytics has been used for a long time in order to predict churn and product purchase propensity, but we are looking to identify new value pools within the business activities and turn them into revenue-generating projects.
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