freelance
Digital Communication Content Specialist/Copywriter Reference number: 1767
Published: 23-02-2021, 10:42
Start: 15 Mar 2021    End: 30 Jun 2021
Job description
As part of our strategy aiming to improve customer satisfaction and digital processes, the goal is to transform transactional communication to increase its quality, customer orientation and efficiency, thanks to a multi-layered relevance approach (contact, info, channel, timing), while reinforcing the digitalization track.
What you’ll do
  • Rethinking the communication format, structure, tone of voice and call to action based on customers experiences and feedbacks, existing learnings, pre-tests or co-creations.
  • Monitoring best communication practices to develop new optimization levers and opportunities.
  • Linking with Branding team to stay connected to the Proximus DNA, values, graphical and written communication guidelines.
  • Initiating communication-related customer surveys, analyzing results to make them concrete levers for transformation/improvement.
  • Initiating/monitoring the concrete implementation of structural recommendations in the operational field (channels, business rules, flow and timing, copy, design, activation process...).
  • Redesign our transactional communications through user-oriented optimization: template structure simplification, digital com user experience improvement, copywriting and lay-out redesign, activation process optimization. This by linking with Journey and Experience teams, template owners, Customers surveys, benchmarking, design thinking.
Profile
  • Bachelor or Master College degree in (e)marketing/digital communication.
  • Minimum 5 years in e-marketing/Digital communication.
  • Team player, incl. cross-dept relations.
  • Rigorous and organized.
  • Driving change.
Required Skills
  • Written communication skills in Dutch & German.
  • Knowledge of the CRM world, digital marketing potential and one-to-one communication.
  • Experience with transactional/digital communication (SMS, email, push-to-notification, paper). Push-to-Notification is a big asset.
  • Total customer/user orientation.
  • Projects business ownership.
  • Presentation and negotiation skills.
Interested? Send us your resumé
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