permanent
Junior BI Campaign Analyst Reference number: 1541
Last update: 28-09-2020, 15:30
Region: Brussels
Sector: Telecommunication
Education: Bachelor degree or equivalent in experience (economics, marketing, IT ...)
Work experience: Experience in an analytical business environment through internship or first professional experience
Job description
Expecting a higher workload, our client wants to reinforce the team with an additional resource: a BI engineer with skills in SQL coding and ideally experience in direct marketing campaigns & customer targeting. They will be part of the “Campaign Operations” team within the Business Intelligence department that is responsible for the development of direct marketing target lists.
What you’ll do
  • Discuss with marketing the target group they want to contact for their direct marketing actions (retention, acquisition, win back) and give advice on selection possibilities based on available data;
  • Translate the customer targets into data requirements in order to prepare and script the customer target files via SQL coding and UNICA campaign tool;
  • Respect & apply contact rules for e-mailings, outbound calls, sms and push notification campaigns;
  • Deliver the target files to the call center or sales (they will contact the customers based on your input);
  • Report on & proactively follow up with marketers on issues in order to guarantee on-time & correct delivery of final campaign target files.
Profile
  • You have a strong analytical mindset; you are familiar with relational databases, like to work with data and in a direct marketing context;
  • You are dynamic, entrepreneurial, result-oriented, and stress-resistant;
  • The ideal candidate is pro-active and a fast-learner.
Required Skills
  • Knowledge of the UNICA campaign tool is a plus, but not required upfront: learn on the job and internal training will be a first important aspect of the job;
  • Strong coding skills in SQL to be used in a business context;
  • You are able to translate marketing requirement into correct target files;
  • Strong communication skills.
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